Case Studies

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Marketing Tactic

Marketing Tactic

Date 18 July 2016
Categories Finance, Feature

Dell was unsatisfied with its global search positioning. Before working with, international URLs appearing in the search results were unorganized. For example, if searching for Dell in Australia, it was possible that the first listing on the results page would be for Canada, France, or another country.

The Business

Dell is a globally recognized manufacturer of personal computers and computing accessories.

The Challenge worked with Dell’s internal team and implemented aggressive strategies across multiple countries which reorganized Dell’s search presence and increase its organic search rankings, traffic and revenue worldwide.

Dell’s return on investment with has been so dramatic that they have asked to not publish specific ROI figures in order to protect their strategic advantage in the market.

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